So many company’s skip creating alignment around purpose because they don’t understand how it will increase profitability by creating greater loyalty and commitment.

A study conducted by PwC shows Millennials are 5.3 times more likely to stay with a company when they have a strong connection to their purpose
And non-millennial are 2.3 times more likely to stay
YET, only 27% of business leaders connect employee purpose to company purpose

Watch this video to connect the dots from individual to team to company purpose.