Shari Burk
Your business doesn’t need vague strategies — it needs clarity. In the daily grind, it’s easy to lose sight of what actually makes you different: your team’s real strengths, your purpose, and the value only you can deliver.
I cut through the noise to help leaders like you strip away the fluff, uncover what truly sets you apart, and get your team working toward something that actually matters. No buzzwords, no corporate nonsense—just clear direction, real alignment, and results that don’t waste time. I cal this methodology Vision Platform.
When people know exactly why they matter and how they contribute, work stops feeling like a grind, decisions get sharper, and business moves faster. I help you and your team get there—without the B.S.
How I accidentally became obsessed with fixing business growth.
For years, I had a sneaking suspicion that my work wasn’t really working. Sure, I could spin the numbers to make any project look like a win (who doesn’t love a good vanity metric?), but deep down, I knew the impact wasn’t sticking. It bugged me—a lot.
I didn’t want to just help companies look successful. I wanted to help them be successful—like, long-term, no-smoke-and-mirrors, actually-thriving kind of success. The problem? Every time I tried, something got in the way. And after asking roughly one million obnoxious questions, I realized the issue wasn’t my strategies—it was the companies themselves.
Here’s what I uncovered:
Nobody really knew what was going on. Jargon, buzzwords, and corporate-speak created a fog of confusion where no one wanted to admit they were lost.
Teams weren’t truly aligned. Assumptions ran wild, blind spots stayed blind, and big decisions got made in silos.
Employee buy-in was… meh. People were being excluded from key conversations and then expected to just get on board—which, shocker, led to skepticism and disengagement.
Once I saw the problem, I couldn’t unsee it. And being the brilliantly naive person I was back then, I thought: Hey, I bet I can fix this!
So I did what any stubborn problem-solver would do—I kept asking questions, learning from the smartest people I could find, and stress-testing ideas in the real world. Luckily, a few bold business owners let me experiment on them (ethically, of course).
That turned into a 15-year side gig to crack the code on real, sustainable business growth. And I finally did.
I figured out how to take six months of painful confusion and tedious meetings and distill it into about eight hours. My first step alone saves C-suite teams 27 to 46 hours (you’re welcome).
Amazon Web Services (yep, that AWS—the backbone of the internet) even sponsored a pilot to put my methodology to the test. The result? Companies documented 110-330% growth in 10 months or less. That’s when I realized something big: quantifying results is kind of important.
Since then, I’ve expanded my approach across different business functions, helping over 100 companies achieve results they didn’t think were possible.
And honestly? That’s my favorite part—seeing companies not just grow, but actually enjoy the process. Because success shouldn’t feel like a soul-sucking grind.
Now, I get to do this at scale—helping more leaders, more teams, and more businesses break through the barriers holding them back. And I couldn’t be more excited about it.
Want to see what’s possible for your business? Let’s talk.
Culture:
Candidly inspiring
We find the courage to bring to light to what’s often left unsaid, listening deeply and then responding with generosity and kindness.
Brilliantly motivating
We uncover insights that fuel action and transformation. We foster illuminating discoveries and watch the extraordinary unfold.
Unapologetically empowering
We ignite unstoppable confidence by helping individuals and teams find their x-factor and use it to the greatest effect.
Values
Unified Vision
An engaged team with a clear vision creates unstoppable momentum. It’s the fastest path to extraordinary outcomes.
Innate value of humans
Each individual has a superpower or three that, when understood and amplified, elevates the whole.
Genius of simplicity
When everything unnecessary is removed, brilliance becomes obvious and clarity becomes action. It’s the art of achieving more with less.
Curiosity in Motion
Every breakthrough, every transformation begins with the courage to question, the drive to adapt, and the refusal to settle.
Vision Platform principles
Deep and broad buy-in emphasizes achieving extensive and profound support across the organization. This involves engaging all levels, from top to bottom, in strategy co-creation and execution planning. The aim is to foster a sense of ownership and alignment with the goals and strategies, ensuring a comprehensive and committed involvement from all stakeholders. Ultimately, the goal is to maximize both the depth and breadth of buy-in throughout the organization.
Diversity equals better decisions highlights the idea that diverse groups, when engaged in co-creation and open dialogue, can lead to improved decision-making. This is achieved by fostering an environment of psychological safety, encouraging healthy debate, and facilitating cross-departmental communication. While achieving 100% consensus is rarely effective, valuing individual differences is crucial. By democratizing communication, we can tap into a wide range of perspectives and experiences, leading to more informed and effective decision-making.
Amplify human value optimizes processes and practices, fostering continuous improvement, and leveraging technology to empower employees. This includes challenging assumptions, actively listening to feedback, streamlining decision-making, and maintaining consistent criteria. It also involves enhancing productivity through AI and efficient workflows, enabling rapid scalability, and fostering agility to maximize the contribution of individuals and teams within the organization.
Deep and broad alignment entails achieving input and buy-in across various aspects of an organization's ecosystem. This involves harmonizing the purpose, strategies, messages, and actions of the organization, ensuring that words align with actions. It extends to aligning collective purpose, values, brand personality, internal culture, and value proposition across the ecosystem. This alignment spans both long-term and short-term goals, influencing decisions and measurements. Additionally, it marries strategy with portfolio, projects, and analytics, eliminating rogue work that doesn't align with the organization's overarching objectives and vision.
